Founder & CEO, TapOnIt

Katie Castillo-Wilson is the Founder and CEO of TapOnIt, a technology company pioneering SMS and MMS marketing to transform how brands engage, retain, and grow their audiences. Under Katie’s leadership, TapOnIt has scaled from startup to trusted partner for leading national brands, empowering businesses to leverage first-party data and deliver personalized, measurable customer experiences.

A trailblazing female founder in the tech industry, Katie has successfully raised significant venture capital and built a team recognized for innovation in data-driven lifecycle marketing. She expanded the company’s mission with the launch of TapOnIt Deals and Sway—consumer-first platforms designed to deepen brand-consumer connections through creative, performance-driven engagement.

Deeply committed to advancing women in entrepreneurship and technology, Katie is a vocal advocate for inclusive leadership and equitable access to opportunity. Her work increasingly explores the intersection of AI, marketing, and customer engagement, helping organizations harness emerging technologies to build authentic relationships and drive sustainable growth.

In addition to leading TapOnIt, Katie serves as a speaker, advisor, and board member, sharing insights on innovation, leadership, and the future of digital engagement. Her favorite role, however, is being mom to her two adult children.and accountable—rooted in empathy, informed judgment, and the willingness to act.